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Activate!! Experiments in Experience Design
Auditorium
2:30pm to 4:30pm, Friday April 3, 2009
Presented by First Year Design
First-Year Faculty of Design students invite you to participate in their experimental installations from their course "Introduction to Experience Design." This colourful and creative event takes place in the Auditorium, Main Lobby, Elizabeth and Goulding Lambert Lounge, the Peter Caldwell/Stephen Mader Passage Way and Butterfield Park.
First-year experience design students at OCAD have been charged with the task of "Activating" some of the school’s public spaces by creating projects that will engage students and the general public who pass by. Nestled underneath architect Will Alsop's now-famous "tabletop" building is Butterfield Park, a new and beautiful urban park, but one people don't always linger in -- it's a space to pass through, not stop and reflect on the place or interact with others. Inside OCAD are similar spaces of brief passage. These include the Auditorium, Main Lobby, Elizabeth and Goulding Lambert Lounge, and the Peter Caldwell/Stephen Mader Passage Way – all easily accessible from OCAD’s main entrance on McCaul or from Butterfield Park.
The students aim to get the public’s attention and engage them as each class has created a different dynamic environment. All are on view from 2:30pm - 4:30pm on Friday April 3. It will be a festive and exciting scene. Project themes include:
• 15 minutes of Art Star fame
• Virtual Haircuts
• Paparazzi for all
• Starring contests
• Jukeworld
• A journey into Experience
• Alice in Activate
• Magical Garden
• Crikey -- Everybody’s a crocodile hunter
The school and park are the canvas, and passersby are the subjects. With the recent interest Toronto's public spaces and new architecture, these student projects represent what happens when young people look at our city's communal spaces and say, "How can we engage people there?
Come by to applaud our students and support the Introduction to Experience Design Faculty whose inspiration and creative leadership contributed to such an exciting event.
Auditorium
100 McCaul St.
Toronto, Ontario
Free