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Jenenne Whitfield: Heidelberg Project
Room 284, 2nd Floor

10:30am to 12:00pm, Friday April 12, 2013

Executive Director of the critically acclaimed, Heidelberg Project

The Heidelberg Project is a Detroit-based community organization designed to improve the lives of people and neighbourhoods through in a Unique Open-Air Art Environment, Community, Museum or Artscape.

Prior to her involvement with the Heidelberg Project, Whitfield had a successful career in banking. Then, in 1993, she took a wrong turn and drove down a polka-dotted street– through a colorful chaos of paint and people– and asked a paint-spattered man, “what is all this?” The man was artist Tyree Guyton and what he told her sparked an obsession that changed her life forever. Giving up her fourteen-year career she embarked on the challenge of a lifetime.

Under Ms. Whitfield’s direction, The Heidelberg Project has expanded its goals to include acquisition and restoration of property in the Heidelberg area, and implementation of community art and education programs. Her leadership and commitment have enabled the project to extend its reach by participating in joint projects with museums, universities and other educational organizations. Her persistence has been rewarded by a growing worldwide interest in the message she embraced on that summer afternoon when she asked “what is all this?” and felt the answer resonate inside her.

This presentation by Jenenne Whitfield is made in collaboration between US Consulate General and the Faculty of Art, OCAD University.

Room 284, 2nd Floor

100 McCaul St.

Toronto, Ontario

Free






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